Put real money on your fitness. Everyone antes into a pot, syncs Apple Health, and chases their own science-backed targets over a challenge you set — a few weeks or a few months. Winner takes it all.
Start a challenge or join a friend's, set the length and the buy-in, and put your money in. You connect Apple Health once, your numbers flow in on their own, and you're scored against a target built just for you.
Create a challenge — you pick the length, the buy-in and the crew — or join one with a code. Pay your buy-in on the web; it goes straight into escrow, never our account.
Choose what you'll compete on — weight, muscle, steps, endurance, consistency — and connect Apple Health so your Apple Watch and scale do the tracking for you.
Readings flow in from Apple Health automatically and score you against your own realistic target. Show up consistently and your score climbs.
Highest score takes the headline prize — plus weekly mini-challenges, personal milestones, and a shared pool for everyone who hits their target.
Everyone gets an individualized target built from current sports-science research — your starting metrics, your body, the length of the challenge. You're scored on the percentage of your own realistic potential you reach, not on raw pounds or miles. So a lean gym regular and someone with 80 lbs to lose compete on genuinely even terms.
Winner Takes All scores you from your own Apple Health data: the weight, steps, resting heart rate, VO₂ max and workouts your Apple Watch and smart scale already track. Connect it once and everything flows in on its own — there's nothing to log by hand every day. That's also what keeps it fair: real numbers from real devices, not honor-system guesses.
Data that comes straight from Apple Health counts at 100%. It's verified by your own devices, so nobody can pad their numbers to climb the board.
No smart scale yet? You can enter a number by hand — but self-reported data is weighted lower, because we can't verify it. Honest players never compete against inflated ones.
Every metric is scored as the percentage of your own realistic target you reach. Log consistently and a streak multiplier lifts your score — showing up is part of the game.
Two scores, one game. Your Score — the % of your own target you hit across your arenas — is what wins the pot; highest total at the end takes it. Your Points (XP) are earned by showing up: connecting Apple Health, logging, keeping a streak, winning side-challenges. Points build your level and a consistency multiplier and keep you eligible — but they never buy the pot directly. You have to actually move your numbers.
Your Apple Health data stays yours. Rivals only ever see your percentage change and your rank — never your actual weight, body fat, or raw measurements.
It's built so it isn't winner-take-everything. The headline prize still stings to lose — but there's money for hitting your own target, winning a week, and reaching milestones along the way.
The highest score at the end takes the headline prize — the main pot plus every ante forfeited by players who missed their target.
Reach your own individualized target and split the target pool with everyone else who did. You can get paid without winning overall.
Weekly mini-challenges drop throughout the contest. Take one and get paid — free money even when you're behind on the board.
Personal milestones pay out as you cross them, so momentum is rewarded early — not only at the finish line.
Winner Takes All is a real-money competition, so we treat the money and the rules the way a real financial product should. Here's exactly how it's protected.
You win by improving your own measured health — tracked by your own devices — not by chance. There's no wagering on luck; it's a contest of effort and skill. Void where prohibited; some jurisdictions are excluded.
Paid challenges are for adults 18 and over (or the age of majority where you live). Age and location eligibility are checked before you can enter.
Every ante is held by our payments partner, Stripe — never in the company's account. When a challenge settles, payouts are calculated and sent to players automatically, per the published Contest Rules.
Winners complete identity verification (KYC) with our verification partner before any money moves. It keeps payouts clean and the contest honest.
Rivals see only your percentage change and your rank — never your actual weight, body fat, or raw measurements. What you choose to share is up to you.
A single transparent platform fee is shown before you pay. Everything else in the pot is players' money, held in escrow and paid back out to players.
Payments and escrow by Stripe · Not affiliated with, endorsed by, or sponsored by Apple Inc. · Full Terms, Privacy Policy & Contest Rules govern every challenge.
Start a challenge, set the length, pull in your friends, and make it count. Real targets, real stakes, real payout.